Prima is a luxury apartment development from the folks who know luxury apartments as well as anyone, Avante Properties. Located in the thriving community of Uptown Fitchburg, where neighbors are neighborly and friends are friendly, Prima is going to be suprema. It's going to be unrivaled, unequalled, unmatched and unsurpassed. Located minutes from the Beltline, with an easy commute to downtown, Prima is smack-dab in the middle of walking trails, parks, and the Capitol City Bike Trail. And when you move into your Prima luxury apartment, you'll walk into prime open floor plans with expansive windows, kitchen islands, trendsetting fixtures, top-notch cabinetry and backsplashes. Outside you will notice a sleek and modern building with a courtyard for entertaining and amenities that include indoor bicycle storage with a repair station, and a fully quipped fitness room. Yes, Prima is fit for you because Prima is prime.
Apartment building
1-2 beds
Dogs only
Parking lot
Air conditioning (central)
In-unit laundry (W/D)
What's special
Business center
Work from home mode: activated
This building features access to a business center. Less than 2% of buildings in Fitchburg have this amenity.
Trendsetting fixturesPrime open floor plansKitchen islandsTop-notch cabinetry and backsplashesExpansive windowsCourtyard for entertainingSleek and modern building
Office hours
| Day | Open hours |
|---|---|
| Mon - Fri: | 9 am - 4 pm |
| Sat: | By appointment only |
| Sun: | Closed |
Facts, features & policies
Building Amenities
Community Rooms
- Business Center
- Club House
- Fitness Center
- Lounge
- Party Room
Fitness & sports
- Other Sports Court
Other
- Laundry: In Unit
- Swimming Pool
Outdoor common areas
- Barbecue
- Patio
- Trail
Security
- Controlled Access
- Intercom
Services & facilities
- 24 Hour Maintenance
- Bicycle Storage
- Elevator
- Online Maintenance Portal
- Online Rent Payment
View description
- Wooded
Unit Features
Appliances
- Dishwasher
- Dryer
- Garbage Disposal
- Microwave Oven
- Oven
- Refrigerator
- Washer
Cooling
- Ceiling Fan
- Central Air Conditioning
Flooring
- Carpet
- Vinyl
Heating
- Gas
Internet/Satellite
- High-Speed Internet Ready
Other
- Patio Balcony
Policies
Parking
- Parking Lot
- Underground Garage
Lease terms
- Less than 1 year
- One year
Neighborhood: 53711
Areas of interest
Use our interactive map to explore the neighborhood and see how it matches your interests.
Travel times
Getting around
Walk Score®
 / 100
Car-DependentTransit Score®
 / 100
Minimal TransitBike Score®
 / 100
BikeableNearby schools in Fitchburg
Forest Edge Elementary School
Grades PK-6 • 1.2 miles7/10
GreatSchools® Rating
Test Score Rating
9/10Student Progress Rating
5/10Oregon Middle School
Grades 7, 8 • 6.5 miles5/10
GreatSchools® Rating
Test Score Rating
8/10Student Progress Rating
2/10Oregon High School
Grades 9-12 • 5.2 miles10/10
GreatSchools® Rating
College Readiness Rating
9/10Student Progress Rating
10/10Living in Fitchburg
Regent, Midvale Heights Community, Orchard Ridge, Prairie Hills and Dudgeon-Monroe span Madison’s west and southwest side, from areas near the University of Wisconsin campus toward Fitchburg. The setting mixes established residential streets with leafy parks, paths and access to Lake Wingra; the four-season climate brings snowy winters and warm summers. Nearby landmarks include the UW Arboretum, Monroe Street’s shops and cafés, and the historic Vilas neighborhood. Dining and coffee options cluster along Monroe Street and nearby commercial corridors, with shopping ranging from local storefronts to larger retail areas. Parks, playgrounds, the Monroe Street Library and arboretum trails add outdoor options, while buses, biking routes and major roads connect the neighborhoods to central Madison and Fitchburg. For ZIP code 53711, the median rent is $1,716 per month, with a typical range of $375 to $5,750.
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Frequently asked questions
Where is Prima located, and what is the neighborhood like?
Prima is located at 5121 E Cheryl Pkwy, Fitchburg, WI. The surrounding area includes multiple restaurants and cafes within 2 miles, such as Paisan's, Gray's Tied House, and Tati Co.
What is the average rent in Fitchburg, WI?
Based on the latest Zillow data, the median rent across all unit types in ZIP code 53711 in Fitchburg is currently $1,716 per month. Prices vary by neighborhood, floor plan, and building amenities.
What schools are assigned to Prima?
The schools assigned to Prima include Forest Edge Elementary School, Oregon Middle School, and Oregon High School.
What is the minimum and maximum rent for Prima?
The total price for an apartment unit in Prima ranges from $1,595 to $2,250. The total price will vary by floor plan, unit size, and unit amenities.
What is the walk score of Prima?
Prima has a walk score of 2, it's car-dependent.
