1240–1270 Holly Avenue represents a rare opportunity to acquire a well maintained, five unit multifamily asset with meaningful value add and redevelopment potential in Imperial Beach, San Diego’s southernmost coastal community. The property is situated west of Interstate 5 and approximately two miles from the Pacific Ocean, placing it within a rapidly evolving coastal submarket characterized by sustained renter demand, ongoing revitalization, and increasing investor interest. Long term family ownership and consistent upkeep underscore the stability and pride of ownership inherent in this offering. The asset comprises approximately 5,260 rentable square feet across five detached single family style residences, supplemented by a large rear storage structure. The unit mix includes two 2 bedroom/1 bath units of roughly 860 square feet each, two 3 bedroom/1 bath units of approximately 1,008 square feet each, and one 2 bedroom/2 bath unit of approximately 1,524 square feet. All homes are believed to have been constructed circa 1960 and feature both front and rear yards. Four units are equipped with single car garages, while one unit offers a covered carport, providing ample on site parking and enhancing tenant convenience. The generous outdoor areas present opportunities for future enhancements that may support increased rental value. The property has been selectively upgraded over time, including interior and exterior painting, new flooring, entry improvements, plumbing and drain line upgrades, replacement of water valves and fixtures, electrical fixture updates with GFCI outlet enhancements, one roof replacement with tune ups on remaining roofs, refinished kitchen and bath surfaces, newer wall heaters, and updated fencing. Despite these improvements, current rents remain below market, and ownership estimates an approximate 15 percent total income upside achievable through unit turnover and additional interior modernization. INVESTMENT PROFILE: The five-unit property is currently positioned to generate approximately $13,450 per month, or $161,400 annually, based on projected rents of five single detached residential units at approximately $3,300, $2,950, $2,750, $2,300 and $2,150/month. At the $2,600,000 asking price: Gross Annual Income: $161,400. Gross Cap Rate: approximately 6.20% Estimated Net Cap Rate: approximately 4.5%, depending on actual operating expenses and insurance. The property is zoned R 3000, permitting detached and attached dwelling units at a maximum density of 14 units per acre. Based on the site’s approximate 0.67 acre footprint, the maximum permitted density is nine dwelling units, with the potential for additional units through the State Density Bonus Law or Accessory Dwelling Units (ADUs), subject to municipal review. Developers may also consider full redevelopment; new primary dwelling units would require discretionary approval, and detailed proposals may be submitted to the City of Imperial Beach Planning Department once project parameters are defined. Numerous recently completed projects in the immediate vicinity provide strong proof of concept for redevelopment in this corridor. With Imperial Beach experiencing ongoing revitalization, improved infrastructure, and sustained private investment, the property offers both current cash flow and long term appreciation potential. Its proximity to beaches, dining, retail, and major transportation routes further enhances its desirability. This offering is well suited for investors seeking to expand cash flow, build equity, and capitalize on one of coastal San Diego’s most active and evolving multifamily submarkets.
For sale
Listed by: Berkshire Hathaway HomeService • Thomas Rico • Contact: tomrico@cox.net
$2,600,000
1240-70 Holly Ave, Imperial Beach, CA 91932
12beds
6baths
5,260sqft
Multi Family
Built in 1960
-- sqft lot
$2,585,300 Zestimate®
$494/sqft
$-- HOA
What's special
- 9 days
- 156
- 7
Zillow last checked:
Listing updated:
Listed by:
Thomas Rico DRE #01198997 tomrico@cox.net,
Berkshire Hathaway HomeService
Source: CRMLS,MLS#: NDP2608136
Originating MLS: California Regional MLS (North San Diego County & Pacific Southwest AORs)
Facts & features
Interior
Bedrooms & bathrooms
- Bedrooms: 12
- Bathrooms: 6
Rooms
- Room types: Attic, Kitchen, Laundry, Living Room
Heating
- Natural Gas, Wall Furnace
Appliances
- Included: Electric Range, Gas Water Heater, Refrigerator
- Laundry: Washer Hookup, Gas Dryer Hookup, In Garage
Features
- Ceiling Fan(s), Attic
- Flooring: Carpet, Laminate, Tile, Vinyl, Wood
- Has fireplace: No
- Common walls with other units/homes: No Common Walls
Interior area
- Total structure area: 5,260
- Total interior livable area: 5,260 sqft
Video & virtual tour
Property
Parking
- Total spaces: 11
- Parking features: Attached Carport, Concrete, Direct Access, Door-Single, Driveway, Garage, Private, RV Potential
- Garage spaces: 4
- Carport spaces: 1
- Covered spaces: 5
- Uncovered spaces: 6
Features
- Levels: One
- Stories: 1
- Entry location: 1
- Pool features: None
- Fencing: Chain Link,Cross Fenced,Partial
Lot
- Size: 0.67 Acres
- Dimensions: 134' x 122' x 134' x 121'
- Features: 11-15 Units/Acre, 26-30 Units/Acre, 31-35 Units/Acre, Back Yard, Front Yard, Near Public Transit, Rectangular Lot, Street Level, Value In Land
Details
- Additional structures: Shed(s)
- Parcel number: 6331506200
- Zoning: R-3000
- Special conditions: Trust
Construction
Type & style
- Home type: MultiFamily
- Architectural style: Ranch,Traditional
- Property subtype: Multi Family
Materials
- Frame, Stucco
- Foundation: Pillar/Post/Pier, Raised
- Roof: Asphalt
Condition
- New construction: No
- Year built: 1960
Utilities & green energy
- Electric: Electricity - On Property, Standard
- Utilities for property: Cable Available, Electricity Connected, See Remarks, Overhead Utilities
Community & HOA
Community
- Features: Curbs, Gutter(s), Street Lights, Sidewalks
Location
- Region: Imperial Beach
Financial & listing details
- Price per square foot: $494/sqft
- Annual tax amount: $5,383
- Date on market: 8/28/2026
- Cumulative days on market: 10 days
- Listing terms: Cash,Cash to New Loan,Conventional,1031 Exchange,Submit
- Total actual rent: 8200
- Tenant pays: Telephone
- Road surface type: Paved
Estimated market value
$2,585,300
$2.46M - $2.71M
$3,207/mo
Price history
| Date | Event | Price |
|---|---|---|
| 8/28/2026 | Listed for sale | $2,600,000$494/sqft |
Source: | ||
Public tax history
Tax history is unavailable.
Monthly payment
Est. payment
Payment breakdown
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Neighborhood: 91932
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