Strategically located along the US 190/SH 36 corridor on the west side of Rogers in Bell County, this offering presents a rare opportunity to acquire approximately 27.3 acres of elevated, highly visible land positioned directly in the path of major TxDOT investment, including the newly constructed US 190 Rogers Relief Route and the planned upgrade of US 190 to Interstate 14. The hilltop setting offers broad views over Rogers and the surrounding countryside, enhancing long-term visibility and market presence along a future interstate-grade corridor. The property benefits from frontage and exposure along US 190 and is bordered by a railroad along one boundary, adding potential appeal for commercial, logistics, or light industrial uses. Portions of the site have been improved as part of the highway project, contributing to enhanced access and development readiness. No structures or active utility services are currently in place; however, utilities are available nearby. Located approximately 12 miles southeast of Temple and within convenient reach of Waco, Bryan–College Station, Austin, and Dallas, the property is supported by strong traffic fundamentals, with over 10,000 vehicles per day near Rogers and up to 80,000 vehicles per day at the I-35 interchange in Temple. Situated within the designated Interstate 14 Central Texas Corridor, the site is well-suited for future highway-oriented commercial, industrial, hospitality, or mixed-use development, subject to local approvals. The property benefits from an agricultural tax valuation via a productive hay field. Mineral and water rights will be retained by the sellers. 10 acres between the highway split are also available for a total of 37 acres with highway frontage and high visibility.
Active
$533,000
27AC E Us Highway 190, Rogers, TX 76569
--beds
--baths
27.33Acres
Unimproved Land
Built in ----
27.33 Acres Lot
$-- Zestimate®
$--/sqft
$-- HOA
What's special
- 246 days
- 4
- 0
Zillow last checked:
Listing updated:
Listed by:
Janice W. Gunter 512-448-4111,
Keller Williams Realty - SW
Source: Central Texas MLS,MLS#: 601183
Originating MLS: Williamson County Association of REALTORS
Facts & features
Interior
Video & virtual tour
Property
Features
- Fencing: None
- Has view: Yes
- View description: None
- Body of water: None
Lot
- Size: 27.33 Acres
- Topography: Sloping
Details
- Additional structures: None
- Parcel number: 67719
- Zoning description: N/A
Utilities & green energy
- Sewer: None
- Water: Other, See Remarks
- Utilities for property: Other, See Remarks
Community & HOA
Community
- Features: None
HOA
- Has HOA: No
Location
- Region: Rogers
Financial & listing details
- Date on market: 1/6/2026
- Cumulative days on market: 247 days
- Listing agreement: Exclusive Right To Sell
- Listing terms: Cash,Conventional
- Road surface type: Paved
Estimated market value
Not available
Estimated sales range
Not available
Not available
Price history
| Date | Event | Price |
|---|---|---|
| 1/7/2026 | Listed for sale | $533,000 |
Source: | ||
Public tax history
Tax history is unavailable.
Monthly payment
Climate risks
Neighborhood: 76569
Nearby schools
Schools provided by the listing agent
- District: Rogers ISD
Source: Central Texas MLS. This data may not be complete. We recommend contacting the local school district to confirm school assignments for this home.

